Analizați valorile¶
To properly understand the success or failure of an email marketing campaign, it is necessary to monitor several key metrics. The insights gained from these metrics can then be used to optimize future campaigns. Odoo’s Email Marketing application tracks several key metrics, which can be interpreted to improve future campaigns.
Vedeți valorile¶
După ce a fost trimis un e-mail în masă, rezultatele pentru respectiva corespondență sunt afișate în mai multe locații.
Pentru a accesa valorile pentru o corespondență individuală, navigați la . Găsiți corespondența specifică în vizualizarea listă și utilizați titlurile de coloană pentru a vedea rezultatele pentru respectiva corespondență. Faceți clic pe unul dintre e-mailurile din listă pentru a deschide înregistrarea. În partea de sus a înregistrării, valorile detaliate sunt afișate ca butoane inteligente.
Below is a non-comprehensive selection of percentage-based metrics that are key for analyzing the success of an email marketing campaign.
Sfat
Click on any smart button to see the recipient records for that respective metric.
Tarif deschis¶
The Opened rate measures the percentage of emails opened by recipients against the total number of sent emails.
A high open rate may indicate the subject line was timely, compelling, and successfully prompted the recipients to view the message.
A low open rate may indicate the subject line failed to capture the recipients» interest. It could also indicate the email ended up in a spam or junk folder, due to having a poor sender reputation, or failing to configure the proper DNS records.
Rata de răspuns¶
The Replied rate measures the percentage of recipients who responded to the email directly against the total number of sent emails.
O rată mare de răspunsuri poate indica e-mailul a rezonat cu destinatarii, determinându-i să ia măsuri sau să ofere feedback.
A low replied rate may suggest that the message lacked relevance or did not contain a clear call-to-action.
Rata de clicuri¶
The Clicked rate, represents the Click Through Rate (CTR), which measures the percentage of recipients who clicked on a link within the email against the total number of sent emails.
Un CTR ridicat poate indica conținutul e-mailului a fost relevant și vizat în mod corespunzător. Destinatarii au fost motivați să facă clic pe linkurile furnizate și probabil au găsit conținutul captivant.
A low CTR may indicate issues with either the targeting, or the content itself. If there were any calls to action, recipients may have been unmotivated, or the message itself may have been directed toward the wrong audience.
Rata primita¶
The Received rate measures the percentage of emails successfully delivered against the total number of sent emails.
A high received rate can indicate the mailing list used is up-to-date and the sender authentication is trusted by email providers.
A low received rate may indicate issues with either the mailing list used for the mailing, or with the sender authentication. View the Probleme de livrabilitate section for more information.
Rata de respingere¶
The Bounced rate measures the percentage of emails unsuccessfully delivered, against the total number of sent emails.
A high bounce rate could indicate issues with either the mailing list used for the mailing, or with the sender authentication.
A low bounce rate may indicate the mailing list used is up-to-date and the sender authentication is trusted by email providers. View the Probleme de livrabilitate section for more information.
Probleme de livrabilitate¶
The following defines possible reasons for a high bounce rate or low received rate:
Using a mailing list that contains outdated contact information, or malformed email addresses, is likely to result in a high bounce rate and/or a low received rate.
Mailings sent using a From email address that differs from the sender’s domain are likely to bounce with certain email providers, due to failing DMARC authentication.
Eșecul configurarii înregistrărilor DNS corespunzătoare poate duce, de asemenea, la o rată de respingere ridicată.
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